Recent Study: Fruit/Vegetable Juice in South Africa
Total volume and current value growth rates for fruit/vegetable juice in 2012 were both down sharply on 2011, and also slower than the respective CAGRs for the entire review period. This was mainly due to increased price sensitivity among consumers in the wake of the economic crisis, as fruit/vegetable juice products are relatively expensive. The negative impact that the lingering effects of the crisis had on fruit/vegetable juice consumption was compounded as rising raw material costs and...
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