Recent Study: Sports and Energy Drinks in South Africa
Total volume and current value growth rates for sports and energy drinks in 2012 were both down on 2011, and also slightly slower than the respective CAGRs for the entire review period. This slowdown was mainly due to increasing maturity. Price sensitivity among consumers arising from the lingering effects of the economic crisis also hampered demand for sports and energy drinks, which are relatively expensive. At the same time, total volume and current value growth rates were tempered by...
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