New Market Research Report: Bottled Water in Italy
Consumers in Italy considered bottled water as a commodity and this explains the high per capita data of Italy if compared to the rest of Western Europe. In the mature market of bottled water, unit prices play a key role and consumers generally look for the cheaper option among four or five preferred brands. In 2012, the most important trend observed was consumers' preference for lower priced products, as the very low confidence led to high sensitivity toward commodities' prices....
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