Report Published: "Sports and Energy Drinks in South Korea"
Sports and energy drinks increased by 14% in off-trade value sales to reach Won455.5 billion in 2012. Both value and volume size of energy drinks continued increasing within total sports and energy drinks in 2012. Such high growth is based on market expansion of a newer category, rather than the effect of a new product release or other specific issue. Energy drinks were only introduced in South Korea in 2010 with brand Hot 6 by Lotte Chilsung Beverage. As the...
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