New Market Study Published: Calming and Sleeping in New Zealand
The major sleep issues present in New Zealand include insomnia, circadian rhythm disorders (jet lag, shift work disorders) and sleep apnea. Circadian rhythm disorders often represent a temporary condition, hence consumers are more likely to self-medicate in this instance. Conversely, insomnia (inability to fall asleep) and sleep apnea (low breathing or breathing pauses during sleep) are considered more serious conditions requiring input from a pharmacist or doctor. Insomnia usually affects...
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