New Market Report: Women's Outerwear in Israel
The main trend within women's outerwear was a general shift in positioning caused by the entrance of international brands such as Forever21 (Gillerman Global Ltd) in 2012, offering a large variety of casual outerwear at discounted prices, aligned with global fashion trends. The category is characterised by a large number of players, which saw the need to respond to a different level of competition.
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