"Home Care in South Korea" Is Now Available at Fast Market Research
Regardless of retail volume's marginal growth in home care, current value sales witnessed healthy growth in 2012. This was largely due to the average unit price increase, as consumers' preference for ultra-concentrated products or premium products grew in South Korea. In laundry care in particular, 'ultra-concentrated' was a key driver to aid both retail volume and retail value growth in 2012. Promotional wording highlighting environment-friendly and using less detergent and water were often...
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