New Market Research Report: Emergency Contraception in Israel
In December 2010, a new brand entered the Israeli market, ending the 10-year dominance of the Postinor brand marketed by Trima. The new brand, NorLevo, was launched by CTS and stimulated the competitive environment and led to positive growth in 2011. This launch was among the most significant in the consumer health market, as emergency contraception is a very sensitive type of product, with the category previously having been dominated by a single brand. This brand, Postinor became a generic...
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