New Market Study, "Toilet Care in New Zealand", Has Been Published
In October 2011 category leader SC Johnson & Son (NZ) Pty Ltd launched the Duck Fresh Patch. Similar to the concept of the Duck Fresh Discs (gel tabs), the Duck Fresh Patch adheres to the toilet bowel and with every flush releases a foaming cleansing gel and fragrance. This reflected the ongoing commitment to innovation by the company, in its bid to boost the shrinking value of the toilet care category.
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