Now Available: Fragrances in Peru
Fragrances remained the largest beauty and personal care category in Peru by value at the end of the review period, accounting for 21% of total beauty and personal care retail value sales. The high level of penetration of fragrances in the country can be explained by reference to the aggressive advertising of the leading direct selling companies in the category, many of which offer informal credit options and are constantly searching for new customers within every socioeconomic segment through...
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