Wipes in South Africa - New Market Study Published
Baby wipes dominated sales of wipes at the end of the review period, accounting for 72% value share. Consequently, the performance of this product area had a marked impact on overall wipes. Baby wipes was however showing increasing maturity at the end of the review period, largely due to widespread poverty resulting in the majority of South Africans being unable to afford these products. Consequently, volume sales growth dropped to below 4% from a review period CAGR of 10%.
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