New Market Research Report: Laundry Care in Vietnam
Laundry care enjoyed an exciting year in 2012, with new product developments and many promotional activities from both local and foreign manufacturers. The most prominent example was the marketing campaign to support the April 2012 launch of a new brand in fabric fresheners, Ambi Pur from Procter & Gamble. This marketing campaign was quite successful, featuring the family of the super model, Thuy Hanh. The campaign was called "Thach thuc Sofa khong lo" ("Challenge the big sofa"); in which Thuy...
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