New Market Research Report: Cider/Perry in Costa Rica
The preference for more traditional alcoholic drinks, such as beer, wine and spirits, has not allowed cider/perry to position itself as a relevant option for most local consumers. Cider/perry lacks a consumption tradition and it has only limited availability across the main distribution channels. As a result, the variety of products and brands remains very low, restricting demand to a niche consumer base. In Costa Rica, cider is usually seen as an economic alternative to Champagne and/or...
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