Market Report, "Heineken NV in Beer (World)", Published
Heineken, the world's third largest brewer and leading cider producer, continued its aggressive acquisitive expansion in 2012 with the purchase of Asia Pacific Breweries. This profile considers the extent to which the deal addresses the weaknesses in the company's geographic profile and, more broadly, analyses the effectiveness of Heineken's premium-orientated strategy in light of evolving conditions in the global market.
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