Spirits in Denmark - New Market Report
Tax increases on cider/perry, beer and wine boosted spirits sales in 2011 and 2012. The category recorded 8% volume growth over the two years combined. Following a tax increase imposed in August 2010 due to concerns over binge drinking among Danish youngsters, cider/perry unit prices increased by 53% in the off-trade in 2011. As a result, a large section of cider/perry's predominantly under 30's consumer target group, which has a proportionally higher share of female drinkers and is less keen...
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