Recent Study: Baby and Child-Specific Products in Colombia
A more detailed segmentation is growing in baby and child-specific products as a way to effectively balance the needs and preferences of several niches. By age, by gender, and by socio economic strata, baby and child-specific products is increasingly addressing and balancing the needs of more consumers. Parents are more willing to purchase specific and more sophisticated products due to increasing disposable incomes, although households have on average fewer children. They are also looking for...
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