"Bottled Water in South Korea" Published
The premium trend in bottled water is expanding in South Korea. Department stores such as Shinsegae Department Store and Galleria Department Store are operating separate sections for premium water where consumers can taste and purchase imported premium bottled water. Despite the high price, consumers tend to purchase premium brands for health and wellbeing purposes. The trend has even led the market to create a whole new career. "Water sommeliers" are now being hired in many water specialised...
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