Market Report, "Analgesics in Brazil", Published
Sales of OTC analgesics increased by 11% in current value terms in 2012.This trend of double-digit growth continued to be stimulated in the last few years by a growing number of Brazilians leaving the low-income segment, and joining the middle-classes. These new consumers are more concerned about their health, especially because they cannot let a muscular pain or a headache stop them from going to work or doing their personal duties, such as taking care of the family, going to...
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