New Report Available: Rtds/High-Strength Premixes in Nigeria
RTDs/high-strength premixes sales in 2012 were boosted by increased consumption among female consumers, intense marketing activities by producers, an increased focus on the nightlife culture, and an improved economy. Manufacturers intensified their marketing and promotional activities to attract customers to the fast growing RTDs/high-strength premixes category. Young professionals embracing nightlife also contributed to this growth.
View full press release