Now Available: Underwear, Nightwear and Swimwear in Ukraine
In 2012, in spite of the relative economic stabilisation, Ukrainians continued being economical with underwear, nightwear and swimwear. These were not less frequent purchases as the category grew by 8% in volume terms on 2011 but consumers focused on unbranded products. It was especially true of nightwear and underwear as paying UAH200 per unit for Levi's underpants is not feasible for many consumers as Ukrainians' monthly salaries are around UAH1,000-2,500. Swimwear, as more "visible" items,...
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