New Market Research Report: Apparel in South Korea
Despite weak consumer confidence, apparel sales increased in 2012. This positive growth was largely due to the increasing popularity of SPA brands and outdoor wear and sportswear. The popularity of SPA brands highlights how demand for value-added products is increasing due to their offering of good quality and reasonable prices. In addition, rising consumer health and well-being awareness helped to fuel growth within sportswear and outdoor wear in 2012.
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