Recent Study: Small Kitchen Appliances (Non-Cooking) in Israel
Small kitchen appliances (non-cooking) is largely mature in Israel. The basic functions of such products and wide availability boost sales. Kettles dominated the category with an 85% share of retail volume sales in 2012. Nearly all households have at least one kettle. Over the review period, kettles recorded a 5% retail volume CAGR, despite almost universal household penetration. Consumers see electric kettles as a short-term investment and they trade them in frequently. In addition, as a...
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