Recently Released Market Study: Ear Care in the United Kingdom
Volume sales of ear care products fell by 1% in 2012, a significantly poorer performance than that seen over the review period. Consumers' cautious spending continued, and some consumers were less willing to spend on non-essential purchases, and were looking for lower-cost alternatives. These included traditional home treatments such as using olive oil in the ears, rather than purchasing a specific product for an ear ailment. That said, the decline was small; despite some frugality, ear...
View full press release