New Market Report: Rtds/High-Strength Premixes in Australia
Premiumisation featured as a key sales driver within spirit-based RTDs in 2012, with the trend manifesting itself through two distinct measures: stronger ABVs and higher-quality core spirits, particularly for products based on dark spirits. Leading the way was Campari Australia Pty Ltd, with the release of its Wild Turkey 6.5% 101 Premium blend RTD in June 2011. Wild Turkey 101 6.5% is widely credited as driving the higher-strength ABV trend, having recorded some of the most significant volume...
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