Fragrances in Colombia: New Research Report Available at Fast Market Research
Leveraging the success of brands in mass body sprays such as Axe, premium fragrances such as One Million from Paco Rabanne are offering kits with new body sprays but targeted for premium fragrance consumers. Colombian consumers are very concerned about body odour and it is evident in the good performance of categories such as bath and shower and deodorants. According to trade sources, Colombians prefer durable fragrances with a strong olfactory note. However, the idea of harmonising deodorants...
View full press release