New Market Research Report: Other Hot Drinks in Thailand
Malt-based hot drinks is expected to continue dominating other hot drinks during 2012, accounting for 98% share of total volume sales. 2012's volume growth rate remained at 3% since these products which target mainly children are approaching maturity and it is more difficult for brands to expand their coverage to adults, given the cannibalisation of ready-to-drink malt-based hot drinks and the fierce competition encountered by coffee and tea. Manufacturers in malt-based hot drinks have sought...
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