Spirits in Dominican Republic: New Research Report Available at Fast Market Research
Rum performed very well in 2012; white rum in the lower income segments of the population and dark rum in the upper income segments. Because of this, two brands posted solid growth: the white rum Brugal and the dark rum Barcelo Dorado. This in turn caused the decline of premium-imported beverages such as vodka and blended Scotch whisky. The increase in rum consumption was the result of very successful advertising campaigns.
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