Air Care in Thailand - New Market Report
Air care saw strong value and volume growth in 2012. Spray/aerosol air fresheners remained the largest category in terms of value sales. Spray/aerosol air fresheners are perceived as the easiest way to freshen a room and can be used in any room in the house. International brands allocate marketing budget to television advertising in order to create brand awareness and stimulate demand. The messages are communicated that sprays can get tackle bad odours after cooking, and make a room fresh...
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