Just Released: "Hair Care in Colombia"
After hair straightening treatments with the Keratin boom, manufacturers started to focus on coping with the aggressive effects of such treatments. This also boosted products which repair and treat damaged hair by sun and pollution. Conditioners from brands like Pantene and Dove offer intensive, highly concentrated reparation treatments previously seen only in high-end products, while standard shampoos (Dove, Pantene, Syoss) emphasise claims such as growth, fall reduction and formulas for...
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