New Market Study, "Eye Care in Macedonia", Has Been Published
Eye care achieved current value growth of 4% and began to show signs of slowing down, particularly following a period of a double-digit value growth seen earlier in the review period. Growth of the eye care category has been linked to the widening retail availability of products within the category and hence rising consumer awareness about them over the review period. Chemists/pharmacies began to offer an even wider range of eye care products, which in return resulted in stronger sales.
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