"Kroger Co in Retailing (World)" Is Now Available at Fast Market Research
Kroger Co, exclusively operating in its domestic US market, has performed strongly over the review period. This is thanks to a strategy of building same store sales by remodelling its offer to suit local taste, leading the company to benefit from high levels of customer loyalty. However, as Wal-Mart continues to increase share in US grocery, the company may need to either buy share in the market, which remains fragmented, or develop new retail concepts to differentiate itself.
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