"Herbal/Traditional Products in Pakistan" Published
In contrast to a review period CAGR of 13%, current value sales of herbal/traditional products grew by 21% in 2012. Consumers continue to consume herbal products given the prevalent perception that they have no side effects. Given the lack of any regulation on the pricing and ingredients used in herbal medications, manufacturers of herbal remedies find it easier to advertise their products and sell them at artificially high prices. Nonetheless, given the increase of general awareness amongst...
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