"Deodorants in Hong Kong, China" Published
Rising image consciousness among consumers was a key driver of deodorants' performance in 2012, with current value sales recording their highest growth rate of the review period. Consumers were increasingly willing to invest in deodorants to ensure they were not affected by unpleasant body odour. Active marketing campaigns by manufacturers towards the end of the review period raised consumers' awareness of and interest in deodorants.
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