New Market Research Report: Soft Drinks in Hong Kong, China
Soft drinks registered positive volume growth in 2012, although at a slight slower rate than during 2011. This was mainly due to the maturing of demand in many soft drinks categories as consumers switched categories to try out novelties. The rising health-consciousness of many consumers also saw them shift away from carbonates towards RTD tea and fruit/vegetable juice, which compromised overall volume growth across soft drinks in 2012. In addition, some companies launched new products during...
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