New Market Research Report: RTD Tea in South Korea
Off-trade volume and value sales of RTD tea rose by 4% and 6%, respectively in 2012 reaching Won170.0 billion. On-trade RTD tea showed slightly lower volume and value growth rates of 3% and 5%, respectively. RTD green tea continues being replaced by other tea such as barley, corn leaf, mixed tea like 17 Tea, Oolong tea, etc. One reason is that RTD green tea can be easily replaced with a tea bag. Consumers can put one tea bag in bottled...
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