Market Report, "Oral Care in South Korea", Published
Functional toothpaste recorded better growth than traditional/standard/basic products in 2012. Despite frequently engaging in large promotional discounting campaigns, traditional/standard/basic toothpaste showed a weak performance and declined by 9% in actual value terms in 2012. Also in toothbrushes, power toothbrushes showed better performance than manual toothbrushes. Although the unit price of power toothbrushes is about five times higher than that of manual toothbrushes, consumers...
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