Spirits in South Africa - New Market Report
The economic climate continued to be tough over the review period and consumers remained cautious in their spending. Rising inflation eroded the impact of wage hikes, and the growth in government social grants. Annual excise duty increases once again exceeded inflation and contributed to higher sales price increases within alcoholic drinks. On the other hand, the trend towards premiumisation amongst the upper-LSM group remained, hence the growth of premium other blended Scotch whisky brand,...
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