Market Research Report: Air Fresheners and Lifestyles of Mums - UK - September 2013
Sales of air fresheners could be boosted in a number of ways, including focusing more on room specific products, the elimination of specific cooking or food smells or the provision of added functional benefits to boost health and wellness. Brand loyalty and engagement could be increased through encouraging the testing of scents in the retail environment or through creating a subscription service for refills.
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