Just Released: "Depilatories in South Korea"
The fashion among female consumers to remove body hair continued to increase and advanced depilatories were introduced, which lead to healthy category growth in 2012. Consumers continued to use hair removers/bleaches due to convenience, despite many comments by experts that hair removers/bleaches can cause skin problems, such as blemishes. Hair removers/bleaches recorded 14% of value growth in 2012.
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