H&M Hennes & Mauritz AB in Apparel (World) - New Market Research Report
Having consistently outgrown the global apparel market over recent years, H&M has recently witnessed a period of slowing sales, as it faces more agile rivals and intensifying price competition, particularly in its core market of Western Europe. In this profile, Euromonitor International assesses the outlook for H&M as the company attempts to re-discover growth while becoming a truly global player.
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