Adidas Group in Apparel (World): New Research Report Available at Fast Market Research
Germany-based sportswear giant adidas Group continues to trail perennial rival Nike Inc but has started to outperform its great competitor. adidas Group has increased its focus on developing company-owned retail space which allows it far greater brand control. Growth in 2012 was fuelled by retail outlet expansion, but as ever, product development, a loyal consumer base and the company's ongoing endorsement deals with leading sports stars, teams and events are also key to future growth.
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