Deodorants in South Korea - New Study Released
Deodorants became increasingly diverse in 2012. Not only did the leading Nivea brand gain value share in 2012, so did other minor brands thanks to new product launches. In fact, Nature Republic increased its value sales by 50%. Missha produced by Able C&C recorded 21% value growth thanks to the Missha Day promotional events in 2012. Holika Holika by Enprani introduced its Perfume Deo Spray, Perfume Deo Tissue and Patch format deodorants targeted at young female consumers who consider...
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