Amway Corp in Beauty and Personal Care (World) - New Market Research Report
US-based direct seller Amway Corp has enjoyed strong growth over the review period, underpinned chiefly by its success in China where it ranks fifth in the total BPC market, and first in premium cosmetics. This ability to position itself as a premium producer has helped drive growth, but growing competition from other premium brand producers and above all a cooling of direct selling demand threaten the company. It may need to overhaul its sales model to regain momentum.
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