Recent Study: Sets/Kits in Australia
Gifting of sets/kits is the main sales avenue for premium brands, which are particularly sold through department stores during festive or special occasions. In the premium segment, consumers typically will not purchase sets/kits for personal use, as they often include products which are not required. However, they become good value when bundled into sets/kits and presented as a gift. The Body Shop, for example, is recognised as a brand which offers great gifts from its gift set range, and also...
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