Sets/Kits in Belgium - New Market Study Published
The category of sets/kits consists of a diverse and frequently disparate range of products. Consequently, growth in 2012 varied across products. Yves Rocher and Gillette still believe there is a strong potential for growth in this category. Experts observed a growing level of originality in the composition and the packaging of sets/kits towards the end of the review period. In contrast, sets/kits became an unrewarding area of investment for some players such as Beiersdorf. For instance,...
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