Market Report, "Beauty and Personal Care in South Korea", Published
The beauty and personal care industry recorded health growth in 2012. In skin care, mass brands registered higher growth than their premium counterparts thanks to improvements in their quality and competitive pricing. On the other hand, in personal care, such as oral care, hair care and bath and shower categories, premium brands are regularly launched and tend to perform well, thanks to the diversification of these products. Since the onset of the economic downturn, many consumers have shifted...
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