"Spirits in Singapore" Now Available at Fast Market Research
Spirits posted total volume growth of 2% to reach 3.7 million litres in 2012. As consumers in Singapore became more adventurous in trying different alcoholic drinks, retailers expanded their product portfolio to cater to the varying demands of consumers. Singaporeans are becoming more sophisticated in their choices of alcoholic drinks, preferring drinks with higher alcohol content. In addition, many consumers have been trying out new and different mixed drinks, which drove sales of spirits.
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