New Market Report: Travel and Tourism in the United Kingdom
As travel and tourism is considered one of the key industries for the UK's growth strategy, the Government presented what is considered to be one of the most prominent marketing campaigns - the GREAT campaign - with the aim of promoting inbound and domestic tourism. Advertising campaigns were launched worldwide, particularly in China. As the UK is not part of the Schengen agreement, the UK visa system has been criticised for hampering inbound tourism. As such, procedures for Chinese tourists...
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