New Market Research Report: Rtds/High-Strength Premixes in Singapore
RTDs/high-strength premixes posted total volume growth of 1% to reach 340,000 litres in 2012. Other alcoholic drinks are more popular among consumers in Singapore. Consumers, especially younger ones, are likely to try the various alcoholic drinks available in Singapore, which has led to a shift in their preferences to other alcoholic drinks. Younger demographic groups are usually the main consumers of RTDs/high-strength premixes, but they also demonstrate low loyalty to these products.
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