"Spirits in Hong Kong, China" Now Available at Fast Market Research
The increased sophistication of consumers, alongside improved disposable incomes, saw them search for product to improve their lifestyle quality or image. In particular, increasingly hectic lifestyles saw consumers reward themselves for their hard work during the day or week. Thus, they were willing to trade-up to premium spirits which are perceived to offer higher product quality and taste, and accentuate the user's social status.
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